Research on Coordination of Fresh Agricultural Product Supply Chain considering Fresh-Keeping Effort Level under Retailer Risk Avoidance

Considering that the demand for fresh agricultural products is affected by product freshness and price, a two-level supply chain decision model consisting of risk-neutral supplier risk-averse retailer constructed. In order to increase consumer products, will make appropriate efforts preserve products. The optimal fresh-keeping effort level pricing under centralized decision-making decentralized modes were studied, respectively; through design traditional cost-sharing contracts, cost revenue-sharing compensation strategies, was encouraged improve their effort. research shows contract cost-benefit sharing cannot coordinate chain. Under strategy compensation, when amount meets certain conditions, coordination can be realized. Finally, important parameters are analyzed numerical simulation.